Needed a Loan, Used a Direct Lender.You often hear people talk about “knowing a guy, who knows a guy.”

Now that’s not a terrible thing. “Guys” in this context are often very useful. But let’s think here.

You know a guy, who knows a guy.

Wouldn’t you rather just know that second guy?

Then you can just say, “It’s ok, I know a guy.”

A direct lender is a business that has the money that is lending directly to you through a payday loan.

This is in contrast to affiliates, which are websites that do not have money to lend to. They’re not necessarily evil or terrible, but you’re always better off dealing directly with the company lending you money.

Three main reasons for this are:

It’s simpler.

Only one company emailing you. Only one point of contact. Every new person or business introduced is another chance for more confusion or misinterpretation.

It’s safer.

Only one company having your personal information means far less chance of identity theft, or any other misuse of your contact information.

It’s faster.

“The shortest distance between two points is a straight line.” We couldn’t say it better ourselves.

For at least all those reasons, and probably more, when you’re getting a payday loan, make sure you’re dealing with a direct lender. Once you’ve made sure of that, the next step is making sure the direct lender is one you can trust. There’s a few ways you can make sure of that.

  • How long has the company been around?
    For instance, We’ve been a direct lender of payday loans since 2000. That’s longer than Facebook’s been around.
  • Speaking of Facebook, does the company have social network support?
    Social networks are filled with real people, so if the company has fans, it’s a good sign that real people have used the company before and liked it (pun intended).
  • Does the site have an active blog?
    Not a stale articles page that shady companies put up to try to game the search engines, but a real blog with real articles that inform, educate, or otherwise engage their audience. (Hint: like ours does!)

If you’re ready to let an established, trusted company handle your short term financing needs, go ahead and apply now.

If you’re not ready, that’s ok too. Hopefully you’re now more ready to make the best decision about your cash advance needs.

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